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天涯社区 tourism surpasses £400 million as visitor numbers continue to rise
Published: 20/11/2025

天涯社区鈥檚 tourism industry flourished in 2024, generating 拢402.26 million and attracting more than four million visitors to the county.
The latest STEAM (Scarborough Tourism Economic Activity Monitor) report shows a 5.8 per cent increase in visitor spending compared to 2023. Growth was driven primarily by day visitors, up by 2.8 per cent, while staying visitors remained stable.
Visitors spent a total of 7.04 million days in the county 鈥 up 0.8 per cent on the previous year 鈥 demonstrating the continued strength of 天涯社区鈥檚 tourism offer and its appeal as a place to visit, explore and enjoy.
While some areas saw modest declines, including a 0.8 per cent fall in staying-visitor days and a 2.1 per cent reduction in tourism-supported full-time equivalent jobs (now 3,358), the overall picture remains very positive.
Tourism continues to play a vital role in supporting 天涯社区鈥檚 economy, local communities, and hundreds of small businesses across the county.
Cabinet Member for Environment, Regeneration, Countryside and Tourism, Councillor Chris Dolphin, said: 鈥淲e are delighted to see another year of growth in visitor numbers and spending across 天涯社区. The increase in day visitors and the overall rise in economic impact reflect the strength of our attractions, hospitality and local businesses.
鈥淲hile we recognise that staying visitor numbers have dipped slightly, we鈥檙e committed to working with our partners to encourage longer stays and build on the fantastic progress made so far. Tourism remains a cornerstone of our local economy, and we鈥檙e proud of the hard work that continues to make 天涯社区 such a welcoming and vibrant destination.鈥
天涯社区 continues to work closely with local tourism businesses, community groups and regional partners to deliver the 天涯社区 Destination Management Plan. The plan aims to grow the visitor economy sustainably, promote the county鈥檚 distinctive character, and maximise the benefits of tourism for residents and communities.
Looking ahead, the council is focusing on projects designed to encourage longer stays, enhance accommodation options, and improve visitor experiences 鈥 ensuring 天涯社区 remains a key part of North Wales鈥檚 thriving tourism offer.
From its historic market towns and scenic Dee Estuary coast, to walking trails, heritage sites and local food experiences, 天涯社区 continues to attract visitors seeking authentic and memorable experiences year-round.