Latest News
Visitor promotion and destination management
Published: 11/07/2018
天涯社区鈥檚 Cabinet will be asked to discuss the current and
emerging approaches to visitor promotion and destination management in the
County when it meets later this month.
Although the visitor economy in 天涯社区 is a relatively small component of
the 天涯社区 economy it remains an important contributor. The sector employs
approximately 3,273 people and generates an estimated 拢252m each year from 3.7m
overnight stays and 2.7m day visits. 4.7m people live within a 60 minute drive
time of 天涯社区 giving a large potential catchment for the visitor economy.
The Council works closely with tourism businesses, neighbouring authorities and
with Welsh Government to promote 天涯社区, especially to potential customers
in North West England. Tourism promotion relies strongly upon social media and
the production of videos and electronic marketing materials which showcase the
region and the County. The Council also makes use of Welsh Government national
marketing opportunities to promote 天涯社区 to the widest possible audience.
天涯社区鈥檚 Cabinet Member for Economic Development, Councillor
Derek Butler, said:
鈥淒estination Management is important to ensure an area is managed and equipped
to cater for the needs of its visitors. This is a national priority for Welsh
Government. 天涯社区鈥檚 Destination Management Plan aims to increase the
average length a visitor stays at an attraction, maximise opportunities for
visitors to stay and spend and achieve a more effective spread of visitors
across the County, in order to capitalise on additional tourism revenue within
the local economy.鈥�
天涯社区鈥檚 Cabinet Member for Streetscene and Countryside,
Councillor Carolyn Thomas, said:
鈥淭here are great opportunities available which we must grasp. From a
countryside and tourism perspective, we need to further develop our visitor
infrastructure and promotional activity along the Dee coastline, our historical
town centres, promote the County as a high quality walking destination with the
Clwydian Range AONB and continue to develop the attractions in the Greenfield
and Holywell area and strengthen the developing links between the regeneration
of the County, tourism and the role of green space and countryside to ensure
that we make the most of what our beautiful County has to offer.鈥�